Essential Selling Skills

This workshop is a window into the sales world: understanding the human behavior behind it and tools you can use in real life situations.

I am not in the sales department, why should I learn about sales?

Whether we’re employees pitching a new idea to colleagues, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

Equipped with the essential skills of selling you can improve the way you communicate with others in business or in your personal life no matter the job you have. As a plus, you’ll know more about how people react as buyers and what questions you should address before making a decision.

Upon completion of this course, participants will be able to:

• understand the selling process;
• understand the behaviors behind selling techniques;
• get others interested in their ideas;
• overcome skepticism; indifference and dissatisfaction.

• Selling types and behaviors.
• The sales process.
• How to find out people’s needs.
• How to conduct a sales dialogue.
• Dealing with difficult “customers”.