ICAgile Certified Professional – Agile Product Ownership (APO)

As businesses increasingly prioritize product-centric strategies, the role of Product Owners has never been more crucial. This Agile Product Ownership certification course provides a deep dive into the principles and best practices of product ownership in an agile environment. Participants will learn how to balance stakeholder needs, make data-driven decisions, and facilitate collaboration between development teams and customers.

This training consists of four key lessons that guide participants through the core aspects of Agile Product Ownership:

Value-Based Product Ownership. Learn how to define value, align product ownership levels, and apply agile thinking skills like system thinking and critical thinking.

Value Discovery Process. Gain hands-on experience with stakeholder engagement, customer journey mapping, problem definition, and hypothesis validation.

Effective Business Decisions. Develop strategic product roadmaps, apply prioritization techniques like WSJF and MoSCoW, and manage risks effectively.

Continuing Value Delivery. Improve backlog refinement, iteration planning, communication effectiveness, and retrospective facilitation.

Certification & Benefits

This is a certified ICP-APO course from ICAgile, part of the Product Ownership track. Participants who successfully complete the training and meet the assessment criteria will receive the internationally recognized ICP-APO certification*.

*Certificate issuance is subject to availability and additional approval

By the end of this course, participants will:

• Understand the role of Agile Product Ownership and its impact on product success.
• Apply agile decision-making frameworks to optimize value delivery.
• Engage with customers and stakeholders to refine requirements and prioritize features.
• Develop and manage a product backlog effectively.
• Align product roadmaps and strategies with business objectives.
• Make informed trade-offs between technical feasibility and customer needs.

Module 1: Value-Based Product Ownership (2 hours theory, 2 hour practice)

• Defining Agile Product Ownership

• Understanding Value in an Agile Context

• Thinking Skills in Agile

Module 2: Value Discovery Process (2.5 hours theory, 2.5 hours practice)

• Identifying Customer Needs and Stakeholders

• Customer Journey Mapping & Empathy Mapping

• Hypothesis Testing & MVP Development

Module 3: Effective Business Decisions (2.5 hours theory, 2 hours practice)

• Business Model Canvas & Vision Statements

• Prioritization Frameworks (WSJF, Kano Model, MoSCoW)

• Risk Management & Impact Mapping

Module 4: Continuing Value Delivery (2.5 hours theory, 2 hours practice)

• Effective Communication & Stakeholder Alignment

• Backlog Refinement & User Story Writing

• Iteration Planning, Testing, and Retrospectives

In total, 16 hours – theory 7.5h, practice 8.5h