Business Writing

Written communication is one of the most common forms of communication in the business world. Emails are a primary means of conveying information quickly and efficiently without losing meaning and reaching its purpose. Ineffective written communication can slow down processes, lead to misunderstandings among employees, managers, and customers, absence of response, missing deadlines, causing confusion and errors. The ability to write short, comprehensible, and grammatically correct letters distinguishes a specialist of any profile and testifies to high professionalism. The skill of effective business written communication is especially necessary for managers.

This course offers a blend of theoretical knowledge and practical exercises focused on:

Fundamentals of communication:

Understanding the purpose and barriers of communication.

Comparing written and oral communication.

Principles and structure of written communication:

Learning the principles of effective written communication.

Structuring letters for clarity and impact.

Formalities and styles in written communication:

Differentiating between formal, semi-formal, and informal communication styles.

Practical application and templates:

Writing and structuring different types of letters, such as clarification letters, feedback requests, and apology letters.

Upon completing the course, participants will be able to:

Identify and overcome communication barriers:

Recognize barriers in written communication and develop strategies to overcome them.

Apply principles of effective written communication:

Implement key principles of written communication in various contexts.

Evaluate and improve the structure of complex information in written formats.

Utilize appropriate communication styles:

Differentiate between formal, semi-formal, and informal styles.

Adapt communication styles to suit different contexts and audiences.

Develop and use communication templates:

Create structured and effective clarification, feedback, and apology letters.

Use provided templates to streamline written communication tasks.

Upon completion of training, trainees will be able to:

• Recognize the differences between oral and written communication;
• Understand the specifics of applying written communication;
• Define the optimal email structure;
• Replenish their collection of techniques of effective writing;
• Delve into the tone of voice of business emails;
• Get insight into difficult situations of written communication.

As a result, trainees will improve the overall efficiency of their written communication.

1. Structure of communication
2. When it’s better not to write
3. Specifics of oral and written communication
4. Barriers in written communication
5. Key principles of written communication
6. Email structure
7. Tone of voice
8. Annoying phrases
9. Practice writing different types of letters (clarification letters, asking for feedback, problem-solving suggestions, deadline reminders, saying “no” in email, apology letter)
10. Difficult situations
11. Principles of using emojis in emails and chats.